Youth Banking Service (Moolr®)
Moolr® is a low cost youth banking platform that leverages social interactivity to create communities as a way of acquiring, growing & retaining young millennials as customers. Moolr® offers transaction simplicity, financial education and transparency to deliver unparalleled mobile digital banking experiences.
The youth are hyper-connected technology-savvy crowds that interact heavily on social media. The youth segment has the highest density of smart phone users. They do not have a lot of money. Financial behavior is primarily transactional. They have dreams that require funding to achieve. They present a natural, largely under-utilized opportunity for banks as they begin their financial life-cycle.
Together in communities, moolr® makes it possible for youth to achieve their financial aspirations, while providing them clear, impactful and relevant financial education and control. The moolr® technology is state-of-the-art and layered on innovative social financial graphs & patterns, presented as a veritable youth banking offering with amazing potential for viral adoption and exponential growth in user base.
Key Features
Enrollment & Instant Card Issuance
Quick seamless enrollment with instant card issuance & dispatch.
Engagement
Transaction timelines, feeds, messaging with bank, merchants & beneficiaries / benefactors.
Analytics and Personalization
Shows what you’re spending on, how, where & why; with tips to enhance savings.
Key Benefits
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To Youth
- Social – Strong social interactivity with friends on contact lists, around community savings, lending, borrowing & giving.
- Personal – Financial education to support decision making & discipline. Income & Spending analytics. Payments made easy. Post-transaction interactivity.
- Convenience – 100% mobile. Payments made easy & fun.
- Simplicity – Simple, transparent model. No hidden charges.
- Collaboration – Social saving, giving, lending, borrowing & spending.
- Opportunities – Discounts, special offers on e-commerce, services, etc.
Relevant Business Needs
Relevant Business Segment
