Youth are hyper-connected, technology-savvy crowds that interact heavily on
social media. The youth segment has the highest density of smart phone users.
They do not have a lot of money. Financial behavior is primarily transactional. They have dreams that require funding to achieve. They present a natural, largely under-utilized opportunity for banks as they begin their financial life-cycle…and over 35% of the African population fall into this segment (between ages 15 and 34).
Our low cost youth banking platform leverages social interactivity to create communities as a way of acquiring, growing & retaining young millennials as customers. It offers transaction simplicity, financial education and transparency to deliver unparalleled digital banking experiences with amazing potential for viral adoption and exponential growth in user base.